International Awards Associates   

China   |  2019

KAISHAN Chinese Spirit

Entrant Company

Jansword Zhu

Category

Packaging Design

Client's Name

KAISHAN

Sub-Category

Wine, Beer & Liquor

Experience Level

Professional

KAISHAN 18 white spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the crystal mountain(Dragon mountain of China, Tianshan). Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic. KAISHAN is a revolutionary spirit that combine the brewing method of Gin with traditional spirit. Thus the taste is more clear and sharp. We use glass to express the clean taste, different from most spirit brand in China which usually use in porcelain. But we used porcelain blue instead of the material. And Quite surprisingly, the mountain is transparent, but reflecting the blue from shoulder, also the makes the shadow with a beam of blue. The shadow part is to be honestly beyond our expectation. The box is also an high-light of the design as the the bottle will appear as a Blue Chinese lanttern when opened from center. We do many research to make a abstract pattern deprived from Tonghuang Cave painting from thousand years ago. Also the inverted-trapezoid wood stopper originted from the alcohol vases from Tang dynasty(picture uploaded in additional file)


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