Huanggou Royal Liquor·Autumn Essence（皇沟御酒·秋香封坛）

Huanggou Royal Liquor is produced in Shangqiu, Henan, a grain-producing area known for its high-quality wheat.



During the golden autumn season, when the harvest is abundant, the local community holds a grand "Autumn Fragrance Sealing Jar" ceremony. This ancient custom expresses gratitude for the bountiful harvest and carries on the tradition of traditional brewing techniques. The sealed jars not only store good liquor but also embody the praises of the four seasons and the fragrance of the grains.



The overall creative concept revolves around the core concept of "abundance."



Using the expressive power of printmaking, the scene of "abundant harvest" is portrayed. The colors are vibrant, the layers are rich, and the structure is bold and dynamic, forming the visual centerpiece of the entire product.



The shape of the jar is designed to resemble a large drum beaten during the local harvest, showcasing its simplicity and solidity. The majestic red color of the palace walls contrasts sharply with the colorful grain patterns on the shoulders of the jar.



Another color is rust black, representing another type of fragrant Baijiu liquor.

（皇沟御酒，产自河南商丘，一个盛产优质小麦的产粮区。

金秋时节，物阜粮丰，当地都会举行隆重的“秋香封坛”仪式，

这是一个古老的习俗，是对丰收的感恩和对传统酿造技艺的传承，封存的不仅仅是一坛坛好酒，更是四季的赞歌和五谷的芬芳。

整体创作是围绕“丰收”这个核心概念

用版画特有的表现力，刻画出“五谷丰登”的场景

色彩饱满、层次丰富、结构硬朗富有张力，是整个产品的视觉中心

坛子的造型设计成当地丰收时敲的大鼓，古朴而浑厚，宫墙红的颜色大气沉稳，与肩部华丽多彩的粮食图案形成鲜明的对比

另一个颜色是铁锈黑，是另一种香型的白酒。）