2023 | Professional

MUSE Design Awards Silver Winner

Clownfish Slippers

Entrant Company

Hangzhou Gangtian E-commerce Co., Ltd.

Category

Fashion Design - Footwear

Client's Name

Hangzhou Gangtian E-commerce Co., Ltd.

Country / Region

China

Drawing inspiration from the endearing characters Nemo and his father in the movie Finding Nemo, the design of these parent-child slippers vividly embraces the unique characteristics of the clownfish. With the incorporation of vibrant color schemes and playful doodle-esque lines, these slippers exude a sense of childlike joy. This design approach fully encapsulates the adorable and lively essence of this beloved creature, perfectly matching the adorable and spirited nature of children.

In terms of materials, the seaweed, a food of clownfish, are used to synthesize with EVA for making the slippers, subtly infusing the product with a unique marine element while promoting the sustainability and eco-friendliness of the production material.

As for the performance, these slippers boast exceptional elasticity and come with a wrap-around design for added protection against collisions, providing a soft and comfortable feeling for the feet. They also feature a dual anti-slip combo of an anti-slip outsole and a granular midsole, effectively guaranteeing silent footsteps, stability, and slip resistance. Even better, the seaweed fiber makes the upper more elastic, comfortable, and efficient in moisture wicking. This material selection also instills in children the values of environmental protection and a sustainable lifestyle.

The Clownfish Slippers surpass the boundaries of ordinary footwear, acting as a catalyst for fostering a profound emotional bond between children and parents. Once with the slippers on their feet, both children and parents are able to imagine themselves in an exciting underwater adventure together, akin to the one shared by Nemo and his father. Not only do the slippers strengthen the parent-child relationship, but they also help ignite a genuine curiosity in children about marine creatures. The Clownfish Slippers are expected to aesthetically captivate children and further attract them to delve deeper into the mystical wonders of the ocean.

Credits

Product Designer
Peng Huang
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