China   |  2019

MUSE Design Awards Gold Winner

Typo-Wine Synaesthesia: LadyPenguin “P” Wine tasting set

Entrant Company

Jansword Zhu

Category

Packaging Design

Client's Name

LadyPenguin

Sub-Category

Wine, Beer & Liquor

Different from western market, China consumer is still unfamiliar with wine. Most of the consumer don't even know the basic knowledge of wine species, not to tell the subtle flavor difference. This is a tasting set choosing from six different grape species, and we used Six kinds of typography & Animal to symbolized six characteristic of grape species, which can be known as Typo-taste Synaesthesia & illustration-taste Synaesthesia. Dante stands for Gruner Veltliner, Didot represents elegant Riesling, and Art Nouveau-style fonts for Moscato, Futura (Inspired) for The new world representative Syrah, the gentle Optima for Merlot. Figurative animal illustrations also represent its various features. (like Swan for Riesling, Elephant for merlot...) And also the flavor is shown in the illustration( like mineral and honey drawn in Riesling?pine and cigar in cabernet sauvignon

Credits

illustrator
Jansword Zhu
Account
Jinn Liu
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