2023 | Professional

MUSE Design Awards Gold Winner

The Wind, Scenic Tea Series

Entrant Company

SPOUTDESIGN

Category

Packaging Design - Retail

Client's Name

Liu, Chih Hsuan

Country / Region

Taiwan

Nurtured by the tea gardens, mountains, and sea of clouds in Alishan, a cup of premium tea is born. The creative inspiration comes from the famous Alishan Forest Railway, where one can admire the continuous mountain landscapes and misty beauty through the train windows. At this moment, tea enthusiasts can immerse themselves in this serene world, escaping from mundane worries, just like a traveler embarking on a mountain journey aboard a small train, savoring the peace and freshness bestowed by nature. During the journey, the changing scenery of Alishan unfolds outside the train windows, where clouds and sunlight intertwine, mountains and winds dance together, and the warm breath beckons us, inviting us to share this beautiful moment. The gift box packaging draws inspiration from the window view of the Alishan Forest Railway, allowing one to appreciate the beautiful scenery of Alishan up close when opening the box. Additionally, the gift box comes with interchangeable landscape pictures, showcasing different seasons' views and atmospheres. The individually packaged tea boxes feature flowing lines that depict the magnificent landscapes of tea gardens, mountains, and the sea of clouds. The tea boxes can be arranged freely, showcasing different mountain scenery.

Credits

Creative Design Director
Hu, Ting Yao
Executive Design Director
Lee, Chin Yuan
Communication Design Manager
Zhou , Nan
Project Designer
Wang, Yu LIn
Designer
Chuang, Chiao An
Designer
Weng, Ping Chen
Designer
Liu, Yu Chen
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