Fashion Palace

Fashion Palace is a Beijing beauty and hair salon chain brand that has won the trust of users with professional skills and high quality, and has created a high-end skincare product series. The designer used the expression of retro palace relief to integrate the brand concept with the packaging of skincare products, shaping the new aesthetics of skincare while achieving the brand's high-end market positioning.

Idea:As a humanistic creation, relief art enriches human history and civilization; as a visual art, it constructs the trajectory and prosperity of art. "Fashion Palace" is a brand that pays attention to its own brand artistic tone. The designer used the expression technique of relief art to convey a high-end texture by combining the bottle shape and plant ingredients, bringing consumers a unique and high-end brand memory through the undulating touch.

From:The designer of Garalongly's "Fashion Palace" series packaging has incorporated the plant-based ingredients of the skincare products and the undulating shape of the bottle to express the brand's positioning in the high-end market. Through the tactile experience, consumers can have a unique memory of the product. The text of the ingredients is integrated into the design, conveying the brand's message of integrating aesthetics into daily life.

Differentiation:Embossing techniques are often used to express aesthetic will, optimize social and cultural environments, and convey the spirit of the times. The designer fully utilizes the form and language of embossing techniques to create the essence of packaging art. By combining the brand's philosophy with their own unique inspiration, they give the brand a unique way of expression.