2023 | Professional

MUSE Design Awards Gold Winner

Zongzi Best Regards

Entrant Company

Xi\'an Yiwen Brand Design Co., Ltd

Category

Packaging Design - Prepared Food

Client's Name

Country / Region

China

Zongzi Best Regards is a culturally rich and sentimental gift box packaging for Zongzi, inspired by traditional Chinese culture and the prosperous Tang Dynasty. The symmetrical and functional box design, along with the unique scroll-like illustrations and the use of classical colors from ancient China, conveys a deep respect for traditional culture. Presented as a gift, it showcases scenes of Zongzi preparation and festive traditions from different regions during the Tang Dynasty, symbolizing emotional connection and mutual respect between people.

Zongzi Best Regards is a culturally rich and sentimental gift box packaging for Zongzi, inspired by traditional Chinese culture and the prosperous Tang Dynasty. The symmetrical and functional box design, along with the unique scroll-like illustrations and the use of classical colors from ancient China, conveys a deep respect for traditional culture. Presented as a gift, it showcases scenes of Zongzi preparation and festive traditions from different regions during the Tang Dynasty, symbolizing emotional connection and mutual respect between people.

Credits

Wei Jiang
Wei Li
Lingli Li
Ting Liu
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