Byhealth「Nutrition Pro+」packaging series

This is a series of packaging designs created for dietary supplements, inspired by the visual artist Miguel Chevalier's “Botanical Specimen 2059 (Evolution).” Guided by the developmental trajectory of the dietary supplement industry and the dynamic shifts in people’s nutritional needs, the design team ingeniously merges living organisms - emblematic of natural life - with pixels which symbolize artificial existence. This integration, aligned with the brand ethos of Nutrition Pro+, results in a captivating series of virtual images, characterized by their aesthetic allure and futuristic essence.

The linear botanical forms and graphic representations of product effects on the packaging designs correspond to BYHEALTH’s dietary supplement series, encompassing “Ingredients Pro+,” “Benefits Pro+,” and “Formulations Pro+”. This design effectively matches the visual and functional aspects, providing an intuitive conveyance of product information to users, simplifying their purchase decisions, and visually encapsulating the brand’s Nutrition Pro+ philosophy.

Furthermore, the design team effectively deepens the consumers’ impression by meticulously selecting the font, font size, and arrangement of the brand name “BYHEALTH.” Complemented by the tactility of embossed silver card material, the packaging not only enhances the product’s aesthetics but also introduces a multi-layered visual effect.