2023 | Professional

MUSE Design Awards Silver Winner

Peacebird shirt down

Entrant Company

Ningbo Peacebird Fashion Co.,Ltd.

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

This down shirt jacket is another achievement of PEACEBIRD in the field of winter fashion. It distinguishes itself with its light weight, good heat retention, and high breathability, which is a best companion for people when they commute, shop, and engage in outdoor activities in winter.

Only weighing 300g, the product breaks down the stereotypes of bulky down jackets, and thus provides a lightweight wearing option for daily commutes or exercise. This scientifically zoned, unlined down jacket is filled with pure Hortobágy goose down featuring large down cluster, 780 filling power and good heat retention, to ensure a lightweight yet warm wearing experience.

Designed based on the research on the body shapes of millions of Asian man, this ergonomic down jacket perfectly fits various different shaped male bodies, so that users wearing the product will feel as if in a comfortable embrace. The product adopts 20D nylon and SOLID SMOKE as the fabric, of which the former is lightweight and wear resistant while the latter effectively prevents heat exchange between the human body and the outside to minimize heat loss. Boasting the 3D net structure and the bionic micropore structure, SOLID SMOKE strikes a balance between heat retention and breathability, which is also able to be washed many times. As a eco-friendly high-tech fabric, SOLID SMOKE keeps its carbon footprint at a low level during its production, and can be recycled after the end of the product life cycle.

Credits

Ningbo Peacebird Fashion Co.,Ltd.
Kaifeng Jiang
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