2023 | Professional

MUSE Design Awards Silver Winner

Flowing colors, psychedelic poetry

Entrant Company

SKSHU Paint Co., Ltd.

Category

Interior Design - Showroom / Exhibit

Client's Name

3TREES

Country / Region

China

This project is designed by 3Trees Group Space Design Department, with green as the main color scheme, which not only creates a fresh and comfortable atmosphere but also demonstrates the brand’s commitment to health, naturalness, and environmental protection. The brand’s unique paint and building materials are innovatively integrated into the art trade show booth, providing a “multi-sensory communication” experience to the audience and attracting them to develop an in-depth understanding of the brand’s core values. In this way, 3Trees expects to trigger people’s reflection on environmental protection and aesthetics and mobilize the sustainable power in various industries to advance the sustainable development of society with joint efforts.

The booth’s section designs revolve around creative flowing colors and innovative environmentally friendly materials to show 3Trees’s persistent pursuit of aesthetics and sustainability. The following series stands out from plentiful products: the “Xiaosen Board” series themed on the Morandi colors, the “Three Stones” series of artistic paint featuring environmental protection and functionality, and the “National Paint National Color” series that reflects deep thinking about the blend of tradition and modernity. These three series stand for 3Trees’s natural power, green power, and caring power respectively. Thus, the audience can understand the uniqueness of the products and the multifaceted strengths of the brand by close observation, touching, and smelling. The flowing color wall will make for a perfect social media shot, created by electronic imaging technology that reflects the blend of reflection and color. This not only adds to the interactive fun on the spot but also highlights 3Trees’s strength in color innovation and its youthful and stylish image.

Credits

3Trees Group Space Design Department
Studio HBA
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