2023 | Professional

MUSE Design Awards Gold Winner

X1 Ultra Smart Hands Free Electric Breast Pump

Entrant Company

MOOIMOM PTE. LTD.

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

Singapore

Acknowledging many common user-experience-related problems during breast pumping, the product designer believes that it is essential to recognize and address mothers’ concerns, and most importantly, “accompany mothers” to make their breast-pumping experience as smooth and comfortable as possible. The high-tech, wireless, electric, modern, portable, and simple-to-use breast pump is an excellent embodiment of “Smart Feeding and Smart Pumping”; the all-in-one ultimate solution to exhausting moms and starving babies.



For new mothers, breast pumping can be a difficult task. Some may experience challenges in producing enough milk or feel discomfort while using the wrong breast shield size. Blocked ducts due to inadequate milk drainage can also cause pain and infections like mastitis. Additionally, achieving letdown while pumping can be a struggle, with limited time and complicated pump parts adding to the difficulties. However, wireless electric breast pumps offer a solution to these problems by being portable and convenient for moms to use on-the-go. They are designed for comfort with customizable features that ensure optimal efficiency.



The product provides an unparalleled and enhanced breastfeeding experience courtesy. First, the silicone breast shield includes two pairs, specifically designed for heating and vibration features that fit snugly and comfortably with an upgraded depth of 100° wide angle. The silicone breast shield with a heating feature can quickly and easily bring the temperature to 40°C-42°C in three minutes. The temperature is optimal for comfortable and efficient milk expression as it promotes relaxation and stimulates milk flow without causing any harm or discomfort to the breast skin. Instead of manually compressing the breasts with a warm towel or compress bag, this electric breast pump eliminates the need for it and provides a convenient and advanced solution for breastfeeding moms. The silicone breast shield comes with a vibrating feature that delivers an extra layer of comfort to its users. This particular attribute is incredibly versatile and can be utilized for a variety of purposes, such as breast therapy. Not only can it aid in improving blood flow to unclog the breast but also serve as a beneficial massager to stimulate lactation and enhance milk secretion.

Credits

Carolyne Lee
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