2023 | Professional

MUSE Design Awards Gold Winner

Mo Cong

Entrant Company

HESSEBRAND

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Rich Pan, Jialing Liu, Yingxun Chen, Qinling Liang

Country / Region

China

Filled with the elegant aroma of jasmineflowers, the first sip of sweetness seepsfrom the tongue to the bottom of heart. When jasmine encounters the smoky WuyiMingcong roasted over hot charcoal,its freshness lingers in the rocky charm. This feeling is perhaps like the soft beauty of jasmine embedded in the "Shai Bu Yan" of the Jiuqu Stream in Wuyi Mountain, which stands tall like a towering cliff. The embossed pattern on the packaging is extracted from the texture of "Shai Bu Yan", and the jasmine petals, in the carving printare embedded in the background usingsilver hot stamping technique. The interactive design between the strokes of the packaging name "Mo" and "Cong" is just like the gustatory experience of this tea. It carries the sweet fragrance of jasmine within the majestic rocky charm, embodying the essence of Oriental philosophy that combines strength and softness.

The ingenious design has organically blended the fragrance of jasmine flowers with the flavor of Wuyi rock tea, combining their respective strengths to create a unique product. This innovative fusion expands the boundaries for tea enthusiasts of different tea types. Just like the interaction between the two teas, this product transcends beyond its physical attributes to represent traditional Chinese culture. The concept of "Incomparable Jasmine Fragrance, Unparalleled Excellence" introduces the world of tea lovers to Chinese tea and Chinese culture, captivating their hearts and minds.

Credits

HESSEBRAND
Rich Pan
HESSEBRAND
Jialing Liu
HESSEBRAND
Yingxun Chen
HESSEBRAND
Qinling Liang
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