2023 | Professional

MUSE Design Awards Gold Winner

Pinfu Intelligent Digital Marketing Platform

Entrant Company

Shanghai Pinfu Information Technology Co., Ltd.

Category

Product Design - Computer & Information Technology

Client's Name

Rongsheng Xie

Country / Region

China

Platform functions cover account management, rights management, advertisers, three-party advertising configuration, advertising management, media management, operation management, reports, data synchronization, platform review, uploading CDN, news, APP jump advertisement, white list, Meituan distribution, etc. Function. The traffic strategy can cover the whole scene, identify users with intelligent models and colleges and universities, and meet various delivery needs with intelligent traffic strategies. Now it can be launched across screens in 10 provinces, and it is seamlessly connected with many domestic mainstream platforms such as Baidu Baiqingteng. Accurate target group data sources are 100 million+, reaching an average daily exposure of 500 million+. The platform uses the self-developed intelligent digital marketing integration system, covering 12 self-developed soft works. It is dominated by massive data collection, perfect user tags, intelligent model building, efficient modeling of user portraits, and intelligent traffic strategies to help Enterprises accurately place advertisements, realize lightweight and intelligent exchanges, and achieve the effect of improving brand exposure, conversion rates, and click-through rates. Through big data analysis and mining technology, the system realizes the monitoring, management and processing of market data, realizes the establishment of a multi-dimensional crowd labeling system, and provides data and technology for accurate advertisement placement and multi-channel application. The system bids farewell to single advertisement display, supported by dual distribution engines and various advertisement forms, realizes accurate advertisement placement through artificial intelligence and data tools, provides one-click access to global scenes, and helps traffic monetization.

The system includes a data monitoring and operation system, and is equipped with a data processing system, which can save marketing costs and management costs, and achieve lower costs and higher conversion rates. The combination of various advertising, data analysis and processing, and management and control software enables users to create their own highly efficient and effective Internet programmatic advertisements more conveniently, helping various industries and fields to realize the maximum degree.

The interface design function is simple, with the universe as the main interface and even the main body of the entire operation interface, to reflect the projection of the Metaverse on the digital life and digital progress of contemporary people.

Credits

Shanghai Pinfu Information Technology Co., Ltd.
Rongsheng Xie
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