2023 | Professional

MUSE Design Awards Platinum Winner

AnHui’ inkscapes(徽风皖韵酒)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Anhui Gaolu distillery(安徽高炉酒厂)

Country / Region

China

Getting drunk in the beautiful scenery of the Jiangnan region, is the romantic essence embedded in the hearts of the Chinese people.

The overall composition of this product draws inspiration from the most aesthetically pleasing Huizhou-style architecture in Jiangnan. With its white walls and black tiles, it exudes an elegant and rustic charm reminiscent of traditional Chinese ink landscape paintings. The black color on the shoulders of the bottle is adorned with a mysterious and enchanting "Star Map" from ancient China, resembling the beautiful starry sky of the night. The front of the bottle features a circular shape representing the lofty "moon," with a horizontal stroke below resembling the strokes of the architectural-inspired "Songti" font in Chinese calligraphy. It also resembles the eaves of a quiet night. The red square below resembles a lit window, creating a sense of tranquility and beauty.

Similarly, the box is simple and elegant, tied with a red silk cord symbolizing auspiciousness and safety.

(醉美江南,是中国人骨子里的浪漫。

本产品的整体构图,取自江南最具古风美感的徽派建筑为原型,白墙黑瓦,优雅质朴,又似中国的水墨山水画,瓶子肩部的黑色,装饰了中国古代的“星象图”,神秘而有魅力,恰似夜晚美丽的星空,而瓶身正面,圆形代表高高挂起的“月亮”,下面一横,像中国书法中最具建筑美感的“宋体”中的笔画,又像是寂静夜晚里的屋檐,下面的红色方章,就像亮着灯的小窗户,一切安静、美妙;

盒子同样简介优雅,系上红绸绳,象征吉祥与平安。)

Credits

Design Director
Xu Li
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