Pariglia restyling

Contini 1898's Pariglia is an exquisite vermentino wine from the north-east of Sardinia.
This redesign captures the rich local tradition and combines it with a fresh and modern aesthetic, showcasing an exquisite blend of geometric elements inspired by the colorful world of Pariglie.
[A Pariglia is a trio of extremely skilled horsemen performing daring acrobatic stunts together while riding at full speed. They dress in colorful and elaborate traditional costumes, adorned with feathers, ribbons, and decorative details. They showcase their skill during the Sartiglia - a deeply-rooted equestrian event that takes place in the town of Oristano, Sardinia]
The key objective of the restyling was to infuse Contini 1898's Pariglia with a distinctive contemporary look while maintaining a strong connection to its rich heritage. The geometries in the graphics resemble the shapes and movements of the horses and riders, as well as matching the vibrant colors of their traditional dresses. This visual representation creates an immediate connection between the wine and the celebration of this captivating equestrian culture.
The color scheme selected for the restyling revolves around the soothing and invigorating hues found within the green spectrum. These soft and fresh tones echo the verdant colors of the wine. By aligning the packaging colors with the wine's characteristics, we provide consumers with a visual experience that evokes the wine's essence even before the bottle is opened.
To further enhance the perceived value of the product, a laminated finish has been applied to the packaging. This not only adds a premium feel but also symbolizes the exceptional quality and craftsmanship that defines this wine. The lamination process ensures a glossy and eye-catching appearance that is sure to stand out on the shelves, attracting attention from discerning consumers.
Maintaining consistency with the brand's other designs, the label is cleverly cut into three sections. This design choice not only creates a harmonious visual connection among the different wines within the brand portfolio but also enhances the recognition of Contini 1898 as a distinguished and cohesive wine collection.