2023 | Professional

MUSE Design Awards Silver Winner

The Chinese Institute of Certified Public Accountants,CICPA

Entrant Company

Jia Nan

Category

Packaging Design - Rebrand

Client's Name

Jia Nan

Country / Region

China

The Chinese Institute of Certified Public Accountants is a legal organization that carries out industry management and services under the leadership of the Party Leadership Group of the Ministry of Finance of China (publishing the magazine "China Certified Public Accountants"). This project inherits the industry attribute of our association, as always, the design style of the association, and on this basis, a new design scheme is grandly launched; The design theme of this plan is "City, Landscape": The work adopts two circles above and below, drawing on the techniques of traditional Chinese ink painting. The above and below structures are visually seamless and complement each other; At the same time, the screen has virtual reality and details in the virtual, grand and grand; The composition is concise and clear, with a prominent theme; The topic selection on the cover not only conforms to international characteristics, but also reflects industry attributes, and complements the back cover;

China's span: We cross canyons, mountains, rivers, seas, deserts, and even heaven and earth.

Measuring time and space: measuring time and distance, also redefining time and space.

★The Chinese Institute of Certified Public Accountants is a national level industry journal, distributed globally. Once a month, 12 issues throughout the year, with a single issue circulation of over 200000 copies.

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