Avyun

We reflected on the wine process and envisioned the veins of a grape leaf filling up with red wine.

As wine ages, the grapes share their unique flavors handed down through generations, disclosing their age-old secrets.

This metamorphosis of grapes into wine inspired us to create a design which is minimalistic, yet bold and lucid. The central element is an embossed grape leaf and through it we exhibit the storyline of the grapes moving down, permeating into the vessel of wine. The distinct vigor and energy of the grape, flowing through the veins of the leaf and turning them red, parallels with the blood that flows through our veins. The word for energy and vigor is ‘Avyun’, which is the name suited and chosen specifically for this wine.

This design of the flowing wine is also for buyers to determine the degrees of strength of the wine. We can easily gauge the strength by the amount of wine that has flowed into the leaf.

AS YOU SELECT YOUR WINE, WE PRESENT YOU A STORY IN A BOTTLE: A VISUAL TALE OF OUR RICH HERITAGE FLOODING OVER THE BOUNDARIES OF TIME AND ANCIENT LANDS. ONE OF THE FEW STORIES-OF-OLD YOU CAN STILL TASTE TODAY.