Cafeopia

A client visited us with the ambition to open a new café that serves and sells a wide variety of coffees from around the world, along with sweets and coffee-based cocktails. They needed a brand name and identity for their business idea. The business idea itself inspired the name. We wanted it to sound like a country, so we named it "Cafeopia." Our team also created a slogan: "Café about coffee.”
Our visual identity concept revolves around hand-picked beans, making human hands the centerpiece. Unlike other brands that use full-bodied characters, we created a unique brand character for Cafeopia by turning human hands into characters. Our use of patterns and colors strengthened the hand illustrations, emphasizing femininity or masculinity and giving them personality. Depending on the product, we depicted hands in various positions, holding items like coffee beans or cubes of sugar. The identity has been applied to the packaging of a large variety of coffees, as well as coffee cups, cup coasters, and takeaway holders. Modern digital printing technology allowed us to create various brand identity variations on multiple products, enabling our client to experiment with different designs and determine which packaging resonated best with consumers.