2023 | Professional

MUSE Design Awards Platinum Winner

Kongfuyan-Essence(孔府宴·菁萃)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shandong Jingfa Kong fu yan wine industry Co., LTD.(山东经发孔府宴酒业有限公司)

Country / Region

China

"Essence" is a brand-new type of liquor developed by Kongfuyan Distillery over a span of five years. During the brewing process, fresh lotus leaves and lotus seeds from the local Weishan Lake are harvested and mixed with the main ingredient, sorghum, for fermentation. The resulting liquor possesses a sweet and fragrant taste with an endless aftertaste. It was awarded the "Grand Gold Medal" at the 2020 International Spirits Competition (China), receiving unanimous praise from professional judges for its unique quality.



Therefore, this newly designed product is named "Essence," symbolizing the extraction of botanical essence. The entire bottle is transparent and green, and numerous slightly raised vertical lines are designed on the bottle body, resembling the veins of lotus leaves. When viewed from above, the broad and flat bottle forms beautiful curved lines that curve inward at the front and back. The bottle feels particularly comfortable to hold, and the lid is adorned with a pattern of lotus leaves, while the top is engraved with the image of a lotus flower. The overall design of the bottle captures the overflowing fragrance of lotus leaves.

(菁萃,是孔府宴酒厂历经5年时间研制出来的一款全新口感的酒,在酿造过程中,采摘当地“微山湖”的新鲜荷叶和莲子,与主要的高粱混合在一起进行发酵,酿出来的酒有一股甘甜的清香,回味无穷,在“2020 ISGC国际烈酒(中国)大赛”中摘得“大金奖”,其独特的品质获得专业评委的一致好评。

所以,这款全新设计的产品命名为“菁萃”,寓意“萃取植物精华”,所以整个瓶子选用透明的绿色,整个瓶身上设计了很多微微凸起的竖向线条,就像荷叶的叶脉,从俯视的角度看,宽大的扁瓶,前后分别向凹陷形成美丽的弧线,握住瓶子的时候,手感特别舒适,盖子也用荷叶的图案包裹了一圈,顶部还刻了一朵荷花的标志,整个瓶子的设计仿佛能感受到荷叶四溢的清香。)

Credits

Design Director
Xu Li
Senior Designer
Yang Minghao
More Platinum Winners
Concept
2023
MUSE Design Awards - Nanning Meteorological Bureau Digital Weather Science Museum

Entrant Company

SHENZHEN TOPCHANGE DIGITAL CO.,LTD.

Category

Conceptual Design - Gaming, AR & VR

Architectural
2023
MUSE Design Awards - China Jushi Building

Entrant Company

GN Architects

Category

Architectural Design - Office Building

Interior
2023
MUSE Design Awards - Song Hotel Guilin

Entrant Company

Wanda Hotel Design Institute

Category

Interior Design - Hotels & Resorts

Architectural
2023
MUSE Design Awards - Jing Brand (Wuhan) Real Estate Project

Entrant Company

Aedas

Category

Architectural Design - Mix Use Architectural Designs