Sahar Sun

Our client, a dairy brand in the Middle East, was gradually losing market share, mainly due to an outdated packaging design.

Our task was to redesign the packaging of their products in order to convey the brand values more effectively and awaken the lost emotional connection

with the consumer.

Many competing dairy brands on the market also use an image of a cow on their packaging, which leads to weak differentiation. So, an additional challenge was to take their labels to the next level without losing the brand's character while also making it stand out on the supermarket shelf.

We idea was to create joyful illustrations of a farmer and his cow, depicting different scenarios of their happy farm life. The story of their friendship evolves across the product line, making the packaging a carrier of the brand story and bringing smiles to the consumers.