2020 | Professional

MUSE Design Awards Silver Winner

gita Robot Packaging System

Entrant Company

Piaggio Fast Forward

Category

Packaging Design - Technology

Client's Name

Country / Region

United States

The gita Robot is a first-of-its-kind following robot that was designed with simplicity and ease of use in mind. The gita packaging system matches gita’s design language and provides a distinctive unboxing experience for its owner. The box top lifts off as if it was a present being unwrapped to reveal gita on a custom base that serves as both a secure platform during transportation and as a launch-pad upon unboxing. Instructions printed along this base guide customers through the individual unboxing steps.



Although gita is not an autonomous robot and always follows a human, unboxing is the one and only time when the robot moves on its own after being turned on: it magically comes alive and drives off its base.



A custom fitted accessories tray sits inside the cargo bin of gita to hold the charger block, charging cable and lens cleaning kit in addition to a set of manuals and documents. The tray is specifically designed at an angle to compensate for gita’s tilt when it is parked.

Credits

CEO and Chief Creative Officer, Piaggio Fast Forward
Greg Lynn
Art Director, Piaggio Fast Forward
Jamar Bromley
Designer, Piaggio Fast Forward
Jerry Ding
Lead Designer, Piaggio Fast Forward
Naz Ekmekjian
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