The Thread

This packaging is intended for the Hongkong Maxim Mooncake 2022 version and is designed as a gift box for the Mid-Autumn Festival. This gift box boasts a dark and golden color code that exudes sophistication and luxury.



The logo, inspired by traditional Chinese book covers, evokes a sense of nostalgia, creating an emotional connection with the consumer. The threads in the background, symbolic of the "linkage between people," embodies the essence of the Mid-Autumn Festival, where friends and families come together to celebrate under the radiant moonlight.

Opening the gift box is like stepping into another realm, with the interior erupting in a blaze of vivid and ebullient colors. The intricate illustration tells the tale of a legendary Chinese story of a couple's reunion after a long period of separation, symbolizing the importance of cherishing and rekindling precious relationships. The small mooncake boxes inside, arranged in the style of an emperor's menu from the Qing dynasty, radiates a sense of grandeur and elegance. Each box bears the flavors of the delectable mooncakes, written in elegant Chinese calligraphy.



In conclusion, this gift box is the embodiment of thoughtfulness and love, perfect for sending to families and friends during the Mid-Autumn Festival.