2023 | Professional

MUSE Design Awards Silver Winner

No. 335

Entrant Company

Layla Zhan

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

United States

Introducing "No. 335" – a white wine packaging design inspired by the famous Dunhuang murals in Northwest China. Its main goal is to promote mural culture and help more people understand China's rich artistic heritage.



The design features original calligraphy fonts, intricately crafted illustrations, and professional photography that captures the essence of Dunhuang's local culture. By drawing upon the ancient cave murals, the characters in the illustrations become more accessible and relatable, making the art form subtle and approachable.



Moreover, the packaging design beautifully blends the cave murals with the region's centuries-old wine culture. This fusion creates an enchanting experience, allowing viewers to appreciate the vibrant ancient civilization that once thrived in Dunhuang.



Through "Dunhuang Essence," the designers aim to introduce China's mural culture to a wider audience, inspiring curiosity and appreciation for the historical and artistic significance of Dunhuang's murals.

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