Guanhe Ancient Street · Xian Metaverse

Xian Metaverse is an app designed for Guanhe Ancient Street in Huangyan. It uses “ AR + R " technology to seamlessly integrate digital content into realistic scenes and dynamically interpret the folk tales of Huangyan while combining it with realistic architectural lighting to provide an immersive experience that bridges reality with augmented reality. This app also allows for a smooth transition from outdoor to indoor scenes and seamless switching between shops. Personalized content is provided based on the user's age, gender and preferences, creating a unique Chengyuan universe experience that is tailored to each individual.
The app breaks the barrier of integrating digital technology with urban space, industrial operation and cultural relic protection.
During the May Day holiday in 2023, the app reached a milestone of over 100,000 daily visitors and resulted in a 15.8% YoY increase in the turnover of shops in Guanhe Ancient Street. The app also won the Gold Award in the "2023 Digital China Innovation Competition - Digital City Design Track" for the City Universe theme.