2023 | Professional

MUSE Design Awards Silver Winner

Espressionismo Floreale Rug Collection

Entrant Company

Laura Niubó

Category

Product Design - Textiles / Floor Coverings

Client's Name

Country / Region

United States

Espressionismo Floreale rugs are woven using a luxurious blend of New Zealand wool and vegan silk. With six unique designs—Anther, Carpel, Filament, Leaf, Petal, and Stamen— they are designed in Los Angeles and made in Portugal using the hand tufting technique. Espressionismo Floreale rug collection is about the rebirth of life through flowers. With color and geometric shapes, each carpet captures one natural reproductive part of a flower in its most abstract form. The design is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. The selection of sumptuous hues materializes in unlocking a vibrant way of living. Each rug is an art piece transformed into an art object. They invite joy and enhance any indoor environment, providing a source of delight and aesthetic pleasure for the audience. We cannot deny the existence of negative events unfolding in our world; however, Espressionismo Floreale carries a powerful message of positivity that can uplift and inspire us all. The collection remind us that nature continues offering its beauty and support. It communicates this message to remind us of the magnificence that surrounds us, the power of nature, and the flowers that make our existence possible. It's about rethinking and readjusting to a positive and colorful lifestyle, uplifting our emotions and transforming our everyday environments.

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