Packaging For Soft-boiled Eggs

From the appearance you can easily find out that the packaging is aimed at soft-boiled eggs. The design concept is based on the saying that all things are the gifts from nature. Upholding this belief, the background color is a combination of white and yellow which are the color of egg white and yolk, thus embodying that the food inside is safe and pure. The main character on the packaging is a vivid egg baby with two big cute eyes. This innocent and humorous figure appeals to children's curiosity about the unknown. The youthful exterior packaging color and seamless font design replicates the natural colors of a farm, thus alleviating the defensive psychology of young consumers during product selection. To avoid excessive marketing elements, the packaging subtly conveyed the brand's commitment to food safety and the product's uniqueness in the industry through the inverted triangle and the white-yellow color scheme on the side . The whole packaging shows a meticulous attitude to crafting and a worship to the beauty of nature.