2023 | Professional

MUSE Design Awards Silver Winner

LucidityRome

Entrant Company

iHotel Guest Amenities Co.,Ltd.

Category

Product Design - Skincare

Client's Name

Country / Region

China

The exterior design of Lucidity Roman is truly ingenious. It not only features an irremovable pump head and an integrated bottle body but also optimizes the pressing experience, providing users with unparalleled convenience. The overall design with smooth shoulder lines embodies the aesthetic concept of harmonizing complexity and simplicity, seamlessly blending the grand beauty of ancient Rome with modern design. The unique pump head pressing is the focal point of innovation, enhancing the ease and strength of pressing, ensuring users enjoy a comfortable and convenient experience. The product's exterior design adheres to the minimalist ideology, incorporating irregular collisions and smooth Roman patterns, perfectly showcasing the historical charm of Rome.



The inspiration of Lucidity Roman comes from the historical imperial city of Rome, with its magnificence and splendor still captivating the imagination. Despite its glorious past, amidst the ruins and remnants, one can still sense the grandeur of a bygone era, as if traveling through time. This infusion of inspiration allows the products to embody the historical charm of ancient Rome and the exquisite craftsmanship of modern hair care, creating a unique experience that lets users bathe in the magnificent imprints of history while using them.



Lucidity Roman attaches great importance to the production process, with the mold workshop conducting rigorous mold opening experiments and having a comprehensive factory production system and independent production capability to ensure the high quality and safety of its products. Users can use these products with peace of mind and fully experience the superior sensations they bring.





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