2023 | Professional

MUSE Design Awards Silver Winner

Gaogou Liquor Intangible Cultural Heritage Protection Area

Entrant Company

STEVEN EDDIE ARCHITECTURAL EXHIBITION DESIGN

Category

Architectural Design - Cultural

Client's Name

Country / Region

China

The Gaogou Liquor Intangible Cultural Heritage Protection Aera is located in the center of the famous liquor town of Gaogou Town and the core area of the KING'S LUCK Group tourist attraction. The overall improvement of the intangible cultural heritage protection zone this time is a gift from KING'S LUCK Group for the 80th anniversary of the building a factory with party expenses.

By sorting out the millennial history of Gaogou Liquor, we plan the historical line of Gaogou brand and the intangible cultural heritage craft line of brewing, and perceive the life tension of Gaogou liquor culture from multiple dimensions; To explore the operation mode in the flow era, we plan an immersive antique street cultural theme block to create a Industrial tourism model integrating business, culture and tourism.

Based on deep thinking on the integration of liquor and tourism, we integrate immersive experience, scenario based exploration, themed commerce, and participatory interpretation to promote the Liquor Culture, attract traffic, and achieve customer expansion; Build a cultural and tourism ecology centered of the Gaogou Intangible Cultural Heritage, enhance the sustainable development of KING'S LUCK, and achieve the integration of industry and town to promote revitalization.

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