2023 | Professional

MUSE Design Awards Gold Winner

Four Seasons wine gift package design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co. Ltd.

Country / Region

China

The Kaiyan Four Seasons Gift Box is designed with the theme of "Four Seasons" for artistic creation. Reflect the ecological landscape of famous scenic spots in Shede Enterprise Park in different seasons throughout the year. The overall picture of spring is mostly pink green, and willows are used to reflect spring. The first spring scenery is depicted with the memorial archway of spring water in the east gate and distiller's grains as the main elements; The entire picture depicting summer is mainly composed of blue-green, which brings a refreshing feeling. The main elements of the scenic spot selection are the ecological brewing workshop, with ginkgo leaves, songbirds, and spring water to reflect summer, depicting the natural scene of listening to birds chirping in and out of summer; In the painting depicting autumn, orange yellow is the main color, and the scenic spot selects grain storage bases as the main elements. Osmanthus and six grain crops are used to depict autumn, depicting a beautiful scene of autumn harvest; In terms of the processing of winter scenes, warm colors were added to the originally snowy scene, and the Shede Art Center and wine altar were used as the main creative elements. White snow was used to reflect winter, depicting a stunning winter scenery.

The outer packaging is painted in red as the background color, depicting the four seasons on this piece of red. From the green shoots of green mountains in spring to the dense trees in summer, from the golden ears of wheat in autumn to the snowy mountains in winter, the four seasons are integrated into one picture. The four seasons are constantly changing, but the brewer still works hard. The picture not only expresses a sense of beauty, but also reflects the spirit of craftsmanship of the brewer.

Credits

Original designer
Wu yao
Illustration designer
Xie boxing
Illustration designer
Zhang yuchen
Graphic designer
Zheng ziyang
Graphic designer
Shi huafeng
Graphic designer
Tan zhen
3D designer
Liao hao
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