vivo X Fold2 | X Flip Outdoor Campaign

This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length. It is one of the world's largest single-volume mobile phone installations. By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, along with rich digital content and the iconic Shanghai Bund scenery, the screen produces stunning effects of blending reality and virtuality, enabling interaction between people and the screen. By combining offline natural attraction with online dissemination, it forms a closed loop of digital marketing for the product, creating a phenomenal promotional event.
This installation, reaching up to 8 meters in height and nearly 12 meters in length, is one of the world's largest single-volume mobile phone installations, offering exceptional realism in appearance and texture. The screen presents a naked-eye visual spectacle, creating an enchanting visual effect that blurs the line between reality and illusion when combined with urban scenery. It leaves a strong impression and memorable experience for the target audience who appreciates digital content and enjoys the interaction between people and the screen.
This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.