2023 | Professional

MUSE Design Awards Gold Winner

A series of specialty tea products which are from ethnic min

Entrant Company

Hunan Union Health Science and Technology Research Institute Co.Ltd

Category

Packaging Design - Health & Wellness

Client's Name

Ma Yi ran

Country / Region

China

Tea is one of the representative products of Chinese culture.Different regions and local minorities have different feelings for it, which is also reflected in the local cultural symbols.

The tea of different regions combines native cultural elements in this package, which shows the characteristics of the product and conveys the local cultural characteristics.

We take the geographical origin of the product as the design theme. These regions,which are included in the World Natural Heritage list, are the natural features with Chinese characteristics, .

We refine the colors of the product into design colors, such as the orange of Snow Chrysanthemum petals, the purple of clove Tea flowers, the green of Broadleaf Holly leaves, and the white of the surface of Vine tea.

The natural environment and products are connected with the cultural symbols of ethnic minorities in a specific region.

In this way, we present the harmony between nature, plants and human beings.

China has rich landscape and climate. It breeds diverse tea products and distinctive national culture,which inspires us to make new tea products in the future.

Our tea is similar to a traditional Chinese scroll in its overall shape, symbolizing the inheritance of China's thousand-year tea culture.

The upper part is embellished with the dyeing and weaving techniques of ethnic minorities: Uyghur, Joseonjok, Bouyei, Tujia.

The top half of the package displays national characteristics, and the bottom half shows natural scenery, thereby arousing consumers' imagination of the nature and humanity of the origin, which can increase their trust in the product.

According to the illustration, the user can clearly see the shape of the plant, the careful selection process and the careful inheritance of the production process; Feel the pure natural pollution-free growth environment.

The rotating opening from the middle adds interest to the interaction and helps the user to fully view the packaging details.

This work spreads the beautiful regional style and the national culture with rich colors. National culture is an important part of world culture. The dissemination of national culture promotes the development of cultural diversity in the world.

Credits

manager
Ma Yi ran
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