2023 | Professional

MUSE Design Awards Platinum Winner

Into Natural Dream

Entrant Company

Jin Creation (Beijing) Intelligent Science Technology Co., Ltd.

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Into Natural Dream explores the relationship between humans and nature, the cycle of life, and the seasons as its storyline. Through the interconnectedness of spring, summer, autumn, and winter landscapes, it narrates the story of life blossoming, flourishing, and transforming into a colorful tapestry under the baptism of nature and time. Each of the four scenes presents a unique landscape using contrasting presentation methods, blending various elements into a surreal masterpiece. Stepping into this realm, one immerses oneself in boundless imagination, traversing through the seasons, with playful "natural objects" appearing and guiding visitors to experience nature and explore the meaning of life.

Each season in the Into Natural Dream showcases its own unique lighting fixtures and effects to capture the beauty and characteristics of the four themes. Spring, the beginning of life, is depicted with lighting that creates a vibrant scene. The flowing water sparkles and radiates with vitality. Summer, the season of abundance, its lighting showcases the texture of volcanoes and dynamic color variations, representing the energy and vibrancy of nature. Autumn, the season of sublimation, is enhanced by lighting that creates a mysterious atmosphere and a sense of sacredness, adding to the dramatic ambiance. Winter, the season of rebirth, portrays the hidden life energy of winter through lighting effects, hinting at the impending cycle of life about to begin, filled with potential and anticipation.

Into Natural Dream designs different levels of the shopping mall in various artistic styles, eliminating aesthetic fatigue caused by repetitive floor views. The exquisite and magical arrangements entice customers, igniting their desire for exploration. It guides them to visit different levels for appreciation while also encouraging them to enter different storefronts to explore, experience, and purchase desired products.

Credits

Xiao Jin, Sun Niannian
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