2023 | Professional

MUSE Design Awards Gold Winner

"Dialogue" Series Mechanical Twin Bears Art Installation

Entrant Company

Jin Creation (Beijing) Intelligent Science Technology Co., Ltd.

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

This is a group of art installations located in the atrium of a commercial plaza, inspired by urban culture and natural scenery, aiming to create a 'natural sanctuary' within the bustling city. The design features the image of bears, forming this group of 'Dialogue Bears,' with an adorable and colorful appearance, bringing a lively and interactive experience. They serve as messengers of life, narrating how we can discover new dimensions of symbiosis and narrative approaches in the midst of traditional ideologies and the rapidly changing modern urban lifestyle.

Xi'an, as the earliest starting point connecting the world with Chinese civilization, embraces inclusiveness, diversity, and innovative spirit in its urban DNA. Here, different cultures, ideologies, and religions coexist with mutual respect, nurturing the foundation of the city. The two bear images in this design represent the brown bear and the polar bear. Although they both belong to the bears, they have distinct appearances, living environments, and dietary habits. Through their interactive dialogue, they create a harmonious scene, symbolizing the unity within diversity in this world.

The large bear image is lively, adorable, and endearing, giving people a warm and friendly feeling. It easily resonates with and appeals to people, making them more willing to approach and interact. The harmless and trustworthy perception that the large bear brings can establish a sense of trust in consumers towards the brand or shopping area. This makes it easier for people to accept the brand's advertising and promotion.

The entire installation features a design concept with a pink bear representing enthusiasm and a blue polar bear symbolizing stability. The harmonious contrast between these two color schemes creates a vibrant and impactful atmosphere, making the design more lively and appealing. Combined with the two lively and adorable large bear images, the overall design creates a unique emotional experience and ambiance, catering to the aesthetic preferences of different audiences and leaving a lasting impression.



Credits

Xiao Jin , Sun Niannian
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