2023 | Professional

MUSE Design Awards Design of the Year Winner

Air Travel Reimagined: Midnight

Entrant Company

Archer Aviation

Category

Transportation Design - Aircraft / Aerospace 

Client's Name

Archer Aviation

Country / Region

United States

Prepare to witness a paradigm shift in urban mobility with Archer’s Midnight eVTOL aircraft. This visionary design takes urban commuting to unprecedented heights. Engineered to transcend conventional limits, Archer is a design-led brand that is setting out to revolutionize the way we perceive the world around us by changing the way we move through it. Midnight boasts the ability to transform urban travel, replacing 60-90 minute commutes by car, with estimated 10-20 minute electric air taxi flights that are safe, sustainable, low noise and cost competitive with ground transportation. With a range of up to 100 miles, Archer’s Midnight is a piloted, four passenger aircraft designed to perform rapid back-to-back flights with minimal charge time in between flights. The aircraft was designed with its own signature touch in order to create an unforgettable travel experience that delights customers at every turn while meeting the stringent performance and safety demands required for commercial airline operations. Midnight features a stunning vertical light on the nose of the aircraft – allowing everyone to easily recognize it’s an Archer aircraft, no different than the iconic badge synonymous with luxury vehicles. When setting out to design its eVTOL aircraft, it was important for Archer to create an aircraft that went beyond utility and instill an emotional connection between passenger and aircraft. Midnight is a modern marvel that marries the world of aerospace engineering with world-class design. Archer heavily prioritized the passenger’s viewing experience when designing the aircraft. Passengers won’t just ride Midnight, they’ll experience the aircraft through a highly connected flight at every touch point, including entry, seating and viewing. For the cabin experience, a partial divider between seats adds personalization for each passenger – complete with passenger’s name, destination, and departure time. Additionally, Midnight has full panoramic windows to keep passengers fully engaged with the city below, with the intention of giving passengers a new perspective that creates a more intimate connection to the world around them. Midnight is not merely an aircraft; it’s a testament to Archer’s unwavering commitment to reshaping urban mobility while prioritizing safety, efficiency, and sustainability.

Credits

Archer CEO
Adam Goldstein
Archer COO
Tom Muniz
Vice President of Design & Innovation at Archer
Julien Montousse
Chief Safety Officer
Billy Nolen
Chief Commercial Officer
Nikhil Goel
Sr. Director of Brand/Journey/Experience
Greg Warmsley
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