2023 | Professional

MUSE Design Awards Platinum Winner

STERRA ES

Entrant Company

Chery Automobile Co. , Ltd.

Category

Transportation Design - Automobiles

Client's Name

EXEED

Country / Region

China

STERRA ES is a new exploration of EXEED in the field of electric vehicles. Focusing on the brand DNA of “superior comfort”, it aims to offer users comfortable experience, from cabin space, life space, and to mental space.

Taking the aesthetics of a natural organic comfort as the design philosophy, STERRA ES inspired by the motion of wind and the flowing of water creates unparalleled comfortable design in interior and exterior.

The exterior of STERRA ES follows the idea of “Aesthetics of Wind Motion” to realize a simplistic, elegant, and unique style. The horizontal transverse lightbar paired with the ISD (Interactive Signal Display) lights is reminiscent of a flying butterfly spreading its wings, which not only embodies beauty, freedom, and strong vitality, but also conveys a good wish of breaking out of the cocoon to become a butterfly. The designs, such as the wide front face, low classic, wing-like streamlined waistline, intelligent electric spoiler, and double-layer coating roof, highlight the harmonious blend of technology and nature.

The aesthetic philosophy of “Melody of Flowing Water” applied to the interior design also achieves strong practicality, which provides the best user experience through ultra-low Cd (coefficient of aerodynamic drag), low NVH, and spacious space. Ultra-low Cd leads to reduced energy consumption for long and sustainable driving distance, and contributes to a quiet atmosphere. Additionally, the seats made of finely-textured leather are able to well support the spine, and come with heating, ventilation, and massage functions. The space availability up to 70.2% maximizes sitting/shoulder space to further enable a comfortable experience.

EXEED STERRA ES is truly a perfect combination of aesthetic pleasure and practical functionality.

Credits

Executive Director
Steve Eum
Design Director EV
Pier Luigi Ferrari
Design Director EV (INT)
Bumsuk Kim
Chief Designer (EXT)
Wang Hao
Chief Designer (INT)
Kwangsik Kim
Head of SE
Li Bin
Lead EXT Designer
Jungwook Lee
Head of Color & Trim
Jin Lin
Color & Trim Designer
Yao Huan
Project Manager
Hong Jie
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