2023 | Professional

MUSE Design Awards Gold Winner

LING-LIE VODKA

Entrant Company

Shanghai Rio Liquor Marketing and Sales Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Inspired by the Xiling Snow Mountains, LING-LIE is a native Chinese vodka born on Chinese native wheat and the water from the golden zone of brewing--Qionglai, Sichuan. Bestowed by nature and meticulous workmanship, LING-LIE stands out for its purity of taste. In terms of packaging design, LING-LIE breaks the traditional vodka packaging stereotype by adhering to the "To imitate nature as nature" brand concept--the original design highlights the interaction of nature and modern art, introducing the "modest and pure"Chinese culture to the world while integrating excellent traditions of Vodka family to explore new possibilities of the white spirits market.

The inspiration for the glass bottle design comes from snow mountains, as the corrugated texture resembles the combination of rocks and Chinese water-ink. The use of highly translucent crystalline white material is intended to imitate the ecological landscape of nature's wonderfulness, which aligns with the brand concept, showcasing dynamic aesthetics of masculinity, power, and purity. The texture-extended design of the screen-printed bottle cap and neck is skillfully derived from the distillery's column stills for vodka distillation. Moreover, the label incorporates glacial elements, with gold and silver stamping and eco-friendly paper, paying tribute to nature.

As China's native vodka, LING-LIE's pure and clear liquid flows underneath the transparent black bottle, setting each other off beautifully, conveying its cultural connotation of "To imitate nature as nature". The culture-rich overall design philosophy highlights the excellence of domestic spirits and the modest Chinese wisdom to the world with the wish of remaining faithful in the new Consumed Era and carrying on.

Credits

Design manager/ Shanghai Rio Liquor Marketing and Sales Co., Ltd
Yan Zhang
Design manager/ Shanghai Rio Liquor Marketing and Sales Co., Ltd
Wanting Tang
Designer/ Shanghai Rio Liquor Marketing and Sales Co., Ltd
Sijia Liang
Packaging development manager/ Shanghai Rio Liquor Marketing and Sales Co., Ltd
Ming Ke
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