2023 | Professional

MUSE Design Awards Platinum Winner

Guizhou Anjiu 30

Entrant Company

Chengdu Maosheng Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Anjiu Co. Ltd.

Country / Region

China

A Gracious Whole:Anjiu 30 is a precious jug collection co-developed by Maosheng Strategic Design Co., Ltd. and Guizhou Anjiu Co., Ltd. It is a combination of traditional culture and natural gift. It is a gracious whole combining with liquor cup, Chinese culture, Intelligence, lands and techniques. Also, it is a best choice for tasting, collecting and presenting.

Ping 'an buckle Ensures Safety And Peace:There is a Ping 'an buckle positioned at the top, representing peace and ease. The outer ring stands for the vast earth; while the inner ring symbolizes peace in mind. Meanwhile, it suggests an opener to start your journey with this liquor: Anjiu 30.

Three Ruyi Begets All Things of The World:There are three Ruyi evenly positioned in the shoulder and neck of the bottle. Ruyi, an object shaped like the stylized stalk of a ganoderma, is an object that symbolises power and good fortune in Chinese folklore. Three Ruyi imply that all things of the world can be begotten by them, and they stand for heaven, earth, and human respectively. By them, we pay reverence to the splendid techniques of the Anjiu Group and the blessing cultural gift.

Freehand Illustration Sketches the Choice Liquor:The illustration on the body derives from the Chishui River Valley. The moving curve is a present blessed by the Mother Nature, The gold-inked printing is the gratitude provided by the staff of the Anjiu Group. Vintage and liquid gold are two epithets for Anjiu 30.

Classical Maotai-shaped Bottle Furnishes Immenseness:The bottle is created with Anjiu’s element and it is simple but vast. The bevel angle in the bottle shoulder stands for the production area: the Chishui River. The characteristic A stamper on the surface is the best endorsement for the quality. In terms of the color, the solemn black-and-blue glaze hackling signals its vintage.









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