2023 | Professional

MUSE Design Awards Gold Winner

Wenwang·Imperial Banquet Baijiu

Entrant Company

Wenwang Brewery & Chengdu Maosheng Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Anhui Wenwang Brewery Co., Ltd

Country / Region

China

Historical Origins And Inspiration:Imperial Banquet Baijiu is named after a historical allusion. In the Zhou dynasty, the 10th son of the emperor, called Ran Jizai, put all his attention into farming and building. He found that the Shenzi Country next to the river had great customs for distilling liquor. Hence, he learned the techniques from the locals and gave the finished product to his father.

Sound Craftsmanship Achieves Excellent Quality:Imperial Banquet Baijiu is designed by Maosheng Strategic Design Co, Ltd. for Wenwanggong, which belongs to high-end banquet liquor. In terms of its design, Maosheng tries to recover the grace at that time. We forged this baijiu with brozen Taotie design, dark green jade color selection and emperor’s crown-shaped bottle cap, intending to make this branding flourish.

Chinese Goblet:The Chinese goblet, as one of the traditional Chinese drinking vessels, was used chiefly in the Shang and West Zhou dynasties. It is simple but powerful, full of artistic craftsmanship. Meanwhile, its flourishing time conforms to the period of this Baijiu; the pronunciation of Zun (Chinese goblet) is identical with Zun (respect), where signifies courtesy.

Dark Jade:In terms of the colour selection, we take the dark green from jade as the motif so as to restore the quality of bronze and name it "Oriental Dark Jade, laying a solid foundation for oriental aesthetics. In ancient China, jade symbolised prosperity, success, and good luck. It is also a symbol of renewal, longevity, and even immortality. The colour of dark jade coincides with the bronze hue. Also, it has a complexion full of elegance and stability.

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