2023 | Professional

MUSE Design Awards Gold Winner

Chinese-styled Down Jacket

Entrant Company

ERAL FASHION

Category

Fashion Design - Other Fashion Design

Client's Name

Country / Region

China

The Chinese-styled Down Jacket produced by ERAL FASHION is a unique blend of oriental elements, cut with a bias lapel design that incorporates ergonomics, wide ribbing that shows the curves of the body, and warmth and comfort. The colors are inspired by the oriental grasslands and the Gobi, and the golden buttons, microfiber Chinese knots and matte materials are fused to show the calm and luxury. The minimalist concept of understated luxury combines elegant tailoring with ease of wear. Design details stand out: unique wide embossed lines, multiple takes for color selection, mini gold-plated four-in-one buttons are tested to fit Asian skin tone, and the craftsmanship blends with ergonomics. The style is designed to be thin and tall, and the four-in-one button combines aesthetics and warmth. Fabrics and accessories pass quality control standards, 90 white goose down filling, digital factory control of the production process. Fine interspersed wide ribbing, adjust the down filling to achieve a perfect fit. The overall placket is classic and convenient, and the accessories are innovative mini gold-plated four-in-one buttons. Pursuing classic appeal with innovative design.

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