2023 | Professional

MUSE Design Awards Platinum Winner

Chengdu-Yuanda Shopping Center AB Plot Passage

Entrant Company

Chengdu Jianzhu Space Design Consulting Co., Ltd

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

The physical barrier of the original building also cuts off the consumer's desire to get to the other end. What needs to be solved is the essential logic.
We have always believed that the first thing design should do is to answer the underlying logic of consumer psychology, and then add art and aesthetics to maximize the commercial value.
The human nature of light and dynamic attraction is the best reason for them to cross 280 meters to the other end.

Credits

Design Director
Jian Zhang
Creative Director
Huanxuan Zhu
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