2023 | Professional

Entrant Company
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The physical barrier of the original building also cuts off the consumer's desire to get to the other end. What needs to be solved is the essential logic.
We have always believed that the first thing design should do is to answer the underlying logic of consumer psychology, and then add art and aesthetics to maximize the commercial value.
The human nature of light and dynamic attraction is the best reason for them to cross 280 meters to the other end.
Credits
Entrant Company
Zhi Thang Co., Ltd.
Category
Conceptual Design - Exhibition & Events
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Morus Technology(Shenzhen) Co., Ltd.
Category
Product Design - Home Appliances
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AJA Architects Associates
Category
Interior Design - Restaurants & Bars
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Zhejiang Province Institute of Architectural Design and Research
Category
Lighting Design - Architectural Lighting