ANTA BEIJING WANGFUJING FLAGSHIP STORE

Located in Desheng Street, Beijing, ANTA Olympics-themed flagship store — The Gate of Triumph perfectly integrates elements of Eastern and Western cultures. It draws inspiration from the Arc de Triomphe in Paris, and creates a brick building (a form of Chinese traditional architecture), aiming to show the story between ANTA and the Olympics from multiple dimensions. The iconic archway symbolizes victory, whose combination with the design of track lines embodies the theme (the Olympics) and competitive spirit. The warm yellow light of the archway, along with the mannequins dressed in award ceremony outfits inside the show windows, brings to mind the highlight moments during the Olympics, so as to underline the close connection between ANTA and the Olympics, representing the pride and honor of being a representative brand for the Chinese Olympics.

The three-floor flagship store, with the interior design inspired by laboratories and modern technology, adopts materials including metal and PMMA, and features dynamic lines, creating a stylish space full of a sense of technology. On the first floor, the visual focal installation named “Veins Throbbing with Energy” at the entrance, paired with silver matte metal as the main material of the space, leads to a symbiosis of sports and technology. The second floor, following the design style of modern laboratories, mainly uses frosted PMMA, and boasts a central island for 360° display of Olympic moments to offer customers an immersive experience as if in the Olympic site. The third floor is the ANTA & Sports display space which is dedicated to passing down the history and culture related to ANTA and sports, whereby to vividly convey the brand philosophy and sports spirit.