ANTA BEIJING SNEAKERVERSE STORE

As its first shoe-themed concept store, ANTA BEIJING SNEAKERVERSE STORE distinguishes itself from other sports brands by taking shoes as the "second skin of feet" as the starting point of the programme concept. Through visual technology and trendy styles, the store creates an immersive sports space for an enjoyable exploration of shoe culture.

The space is closely linked to the theme of "Made for Future", combining cool and fashionable space and the beauty of mechanical life, creating a sporty future space in a highly technological sense. The interior is decorated with silver-grey metal, mirrors, and light film, creating a lively sense of rhythm through the use of colour and light on the coating spray metal. The space is closely linked to the theme of "Made for Future", combining cool and fashionable space and the beauty of mechanical life, creating a sporty future space in a highly technological sense. The interior is decorated with silver-grey metal, mirrors, and light film, creating a lively sense of rhythm through the use of colour and light on the coating spray metal. The store has made a conscious effort to design the entrance and store block in a way that is visually appealing and draws in potential customers. They have created an open front that seamlessly connects the different footwear zones, resulting in a streamlined and pleasant shopping experience for customers. The concept store also highlights its commercial features simultaneously. In the store, there is a striking mechanical foot, complemented by a large display screen, which captures customers' attention. It showcases the different colour options available for the main footwear. Also, it reflects the brand's commitment to constantly researching and improving the sports shoe-wearing experience by prioritizing the foot as the key focus.