2023 | Professional

MUSE Design Awards Platinum Winner

The Torch Baijiu

Entrant Company

Going Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Lingjiang Liquor (Group) Co., Ltd.

Country / Region

China

Fire is a symbol of human civilization, and the torch symbolizes light and enlightenment, leadership and inheritance.



This is a product that needs no introduction. The overall bottle design is based on the torch. The bottle body conforms to human hand engineering. The spiral texture design is more suitable for holding with one hand. The gradient color from red to gold symbolizes the continuation of spiritual will and passing on the fire from generation to generation. , endless life.



The bottle cap is shaped like a metal flame, which moves with the wind, vividly touching everyone's eyes and heartstrings. The shoulder part of the bottle is a golden Ruyi pattern wrapped by a golden chain, which expresses good wishes for succession and future development.



The bottle design is a transparent acrylic top-opening lid design to achieve both internal stability and display effects of the bottle.

Credits

Yan Wang
Zhihong Liang
Wenwei Dai
Zhongkuan Zhu
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