2023 | Professional

MUSE Design Awards Gold Winner

The Big Winner Baijiu

Entrant Company

Going Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Lingjiang Liquor (Group) Co., Ltd.

Country / Region

China

The great joy of success always comes from the unknowability of the winner.



It is not only a liquor product, but can also be used as a gift or honor to reward those people and organizations who continue to make contributions in work and life, enhance personal honor, and bring positive competition and common progress.



The bottle design presents this highly anticipated and huge honor as an x-shaped integrated trophy. It is both a trophy and a beautiful piece of art.



The golden medal on the top bottle cap is slightly tilted towards consumers, attracting attention and more intuitively showing the great honor it represents.



The stepped design of the bottle at the bottom, without affecting the design, is more in line with the trophy shape in consumers' impressions. The brushed metallic color and matte finish of the bottle greatly enhance the overall texture.



The box-shaped design is made of transparent acrylic and special paper boxes to better display the product. The ribbon on the neck not only provides better fixation, but also plays a role in decoration and enhancing the atmosphere.

Credits

Yan Wang
Xinyu Pang
Zhihong Liang
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