Edelman Shanghai Office

One of the leading global public relations companies Edelman, has just ventured into Shanghai, China with their new office located at Jing’an International Centre. Tasked to streamline the office space with versatile and multiple configurations, DB&B Shanghai successfully integrated different areas creatively, while optimizing their functionality.

Subtle Brand Integration
The overarching design concept revolved around the seamless integration of the firm’s corporate logo elements throughout the space, facilitating flexible and creative multi-functional settings. This approach not only accentuates the brand's innovation and efficiency but also fosters a dynamic and creative ambiance.
The honor wall not only elevates the sophisticated branding but also remains easy to maintain, with easily replaceable content.

Infusing Vibrant Colors
Thoughtful color selection is a pivotal aspect of our design strategy to narrate the brand story. We opted for a low saturation color palette, characterized by cool hues that seamlessly complement the brand's existing color scheme, thereby enhancing the brand's texture and heritage. These specific colors were predominantly employed in the conference and negotiation area, creating an atmosphere of subdued sophistication. High-end, low saturation colors were also utilized in conjunction with city landmark-shaped sound-absorbing panels to further accentuate the design.
In conclusion, the design not only brings the client's original vision to life but also guides the brand in exemplifying its core values through innovative thinking. By skillfully merging brand elements, colors, and culture, the space now serves as an inspiring and efficient work environment.