2023 | Professional

MUSE Design Awards Gold Winner

Iron Rose X Cyberpunk Youth

Entrant Company

New Vision Integrated Marketing Communication Co., Ltd.

Category

Conceptual Design - Other Concept Design

Client's Name

Department of Cultural Affairs, Taoyuan / Arts Facilities Management Center, Taoyuan

Country / Region

Taiwan

The Iron Rose Music Festival is the most magnificently international music festival in Taoyuan City.Over 30,000 people participate in this musical ceremony annually. This musical event has invited numerous singers and bands with various music styles to perform on the stage. There is always a unique theme and program prepared for this yearly musical ceremony.



In 2020, the Iron Rose Youth was born to be representative of the Taoyuan Iron Rose Music Festival. This icon means the new youth who demonstrates bold and imaginative music styles. They might be a rebellious generation, but they dare to break the rules, express themselves, and create a new trend. In 2023, the Iron Rose Youth has advanced, and now meets everyone with a new ''Cyber Punk'' style.



The origin of ''Cyber Punk'' came from the New Wave science fiction movement of the 1960s and 1970s. In recent years, many literature, film, and TV creations have adapted this style into their illustration, painting, and photograph pieces. Even Taiwan's renowned artists and pop music albums love the same visual style which makes the image more trancelike and futuristic sense.



This is an alternative trend that means how the Iron Rose Youth exists and harmonizes between high-tech and low humanity. This also showcases the musical leader and technology application of the Iron Rose Music Festival. The Iron Rose Music Festival highlights that Taoyuan City is visionary and advanced, and encourages the youth to use music to create new trends year by year on this land!

Credits

Visual supervisor/New Vision Integrated Marketing Communication Co., Ltd.
Akibo Lee
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