Heywear Store: Retail and Lab Spaces Transformed

Nestled in the heart of Midtown, New York, the Heywear retail space stands as a testament to a revolutionary approach to interior design, where functionality effortlessly meets adaptability. Crafted for Heywear, an avant-garde eyewear and eyecare brand, this project transcends traditional retail boundaries, embedding research and event capabilities within its core.



One of the most compelling facets of this space is its transformative quality. In a mere hour, the entire layout can undergo a metamorphosis, ensuring that each visit offers a fresh perspective for customers. Far from being a mere exercise in aesthetics, these dynamic shifts actively fuel insights into refining the customer experience.



The store's design elements underscore its commitment to flexibility:



- Interchangeable Displays: Boasting both freestanding and wall-mounted configurations, these displays exemplify adaptability. Rapid modifications ensure the space can evolve in tandem with customer needs.

- Strategic Zoning with Drapery: Beyond their aesthetic allure, the velvet drapes hold the key to the store's modularity. Acting as movable partitions, they facilitate the creation and modification of distinct zones, from the reception to the exam rooms.

- Branding Nuances: Drawing inspiration from Heywear's brand palette, the space harmoniously melds neutral hues with vibrant brand-specific accents. This deliberate color play amplifies brand identity while enhancing spatial aesthetics.



Complementing the design's adaptability is its emphasis on acoustic comfort. The double velvet drapery does more than define spaces—it assures soundproofing, a crucial feature for spaces such as the eye exam room.



Executed with meticulous precision, this project stands as a testament to design innovation and efficient implementation. It's not merely a space; it's a continually evolving entity that mirrors Heywear's ethos—making top-tier eyewear accessible while prioritizing clarity, openness, and professionalism.



In essence, the Heywear Lab reimagines the paradigms of retail design, placing the customer journey at its heart, and serving as a beacon of innovation in Midtown, New York.