2023 | Professional

MUSE Design Awards Gold Winner

Laixi Chengtou Fortune Plaza Project

Entrant Company

Shanghai Urban Architecture Design Co., Ltd.&Beijing Wangfujing Shopping Center Management Co., Ltd.

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Laixi Caitong Investment Development co., ltd

Country / Region

China

The project is planned and designed as a semi-open layout, implying the open which fully fits the project positioning and development goal of Wangfujing. It integrates hotel, office, and commercial functions, with a large rooftop garden designed to provide one-stop services such as fashion shopping, social entertainment, and family growth. Moreover, the project has reserved sufficient space for future development, with the second and third underground floors as parking lots and the first underground floor as commercial area.

In terms of overall planning layout and conception, the design concept of "high mountains and flowing water, bringing in wealth and treasure" is adopted. The exterior design is novel and creative. A circular arc shape is designed and embedded in the central position of the overall shape, just like the "Qingdao Crown" signifying that good things are about to happen.

The interface along Hongcheng Road is the main image interface of the city, and the commercial form is generous and complete, emphasizing the crossover of volumes. The project uses streamlined design elements to create an integrated design, creating the high-rise buildings and commercial podium as a whole to form a soaring momentum, which implies the grand blueprint for the future development of Laixi. The facade adopts aluminum plate and glass curtain wall materials combined with parametric design methods to focus on creating night scene lighting effects, and build a new benchmark for the future commercial complex in Laixi.

The facade style of building A and building B is coordinated and unified, and the wide and narrow changes of the transverse aluminum plate and the vertical metal frame form a delicate and straight building facade effect, reflecting the sense of quality of the buildings. Through the reasonable and economical use of various building exterior materials, the design team not only controlled the cost, but also eliminate unnecessary fancy and fashion by making use of buildings' shape, virtual and real contrast, and color matching, thus achieving a more permanent and dignified beauty with commercial temperament.

Credits

Chief Designer
Chen Yunling
Chief Designer
Xu Yiliang
Chief Designer
Chen Shengfeng
Chief Designer
Peng Shengchao
Assistant Designer
Wen Zhe
Assistant Designer
Yu Chao
Assistant Designer
Shuai Jingjing
Assistant Designer
Zhao Xuefeng
Assistant Designer
Ye Yinglan
Assistant Designer
Song Zhen
Assistant Designer
Fan Xiulong
Assistant Designer
Chen Donglin
Photographer
Chen Donglin
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