2023 | Professional
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Italian luxury, characterized by simplicity but not simplicity in comparison to traditional styles, is even more minimalist, with smoother textures and more fluid and clear design lines. It is simple yet fashionable, understated yet elegant, embodying the fashion industry's mantra of "Less is more." It involves simplifying and eliminating excess, seeking authenticity, and pursuing purity and tidiness. It emphasizes elegance and style in taste and thought.
Balancing functionality and high aesthetics, Italian luxury does not seek to please the masses but continually attracts attention. It exudes a subtle luxury and quiet elegance. The pursuit of a minimalist design approach aims to create a luxurious and grandiose atmosphere. The simplicity in form is intended to enhance the luxury of the materials used. The term "material luxury" does not refer to traditional notions of opulence and expensiveness but rather to the sense of grandeur that materials themselves exhibit.
Italian luxury, with its minimalist lines, tells the story of true timeless classics. It detaches itself from all ostentation and impracticality, starting from the essence of life and using minimalistic design to convey the most fundamental principles of luxury aesthetics.
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