2020 | Professional

MUSE Design Awards Silver Winner

IWISHYOU

Entrant Company

Affreschi & Affreschi Srl

Category

Packaging Design - Luxury

Client's Name

Country / Region

Italy

HANDCRAFTED PLASTER-BASED COVER, A FRESCO ON YOUR PACKAGING

Born from the will to turn the packaging into a sensorial experience, our artistic packagings are created

following the same accurate manufacturing process expert master artisans make every day for the

creation of the handcrafted wallcoverings branded Affreschi & Affreschi, reproduced on a

plaster-based texture. The materic backing featuring our artistic packagings is made of Carrara Marble

powder and Roman Travertine, a cover elegantly enveloping the object displayed. More than

representing an harmonious combination between the Italian artistic tradition and the craftsmanship

typically made in Italy, the use of natural materials is the core element of our company and it has made

quality our main belief. That is why we have created a packaging system with an authentic taste,

tailor-made and unique that respects all sustainability and circularity criteria, in fact it does not function

as a mere “container” but it transforms itself into a decorative object, thanks to the high artistic and

handcrafted value which allows the reuse. The designs are signed by the greatest worldwide famous Designers.

You can hang on the wall a signed work of art. Each object is signed by designers. A fresco on your packaging, able not only to fascinate, but

even to tell a story, to tell its story.

Credits

Dario Roselli
Studiopepe
Angeletti + Ruzza
Ron Arad
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